ד"ר מיטל פלג מזרחי

For years, the second-hand market has been seen as one of sustainable fashion's success stories. A new study by Dr. Meital Peleg Mizrachi and Dr. Ori Sharon in Scientific Reports suggests a more complicated picture: among 1,009 American consumers, buying second-hand was associated with buying more new clothing, not less. Not an argument against second-hand, the authors say, but an invitation to ask what we are really measuring when we talk about sustainable consumption.